Slim is in

The bag of tricks used by print advertisers to attract attention has been enriched by a new attraction: Slimline, the new offering from the Berner Zeitung (BZ), focuses on the order-loving reader, who immediately notices anything out of line. In this case, it is two pages folded lengthwise and loosely enclosed with the newspaper.But what attracts additional attention from the public is basically a technically complex undertaking that quickly reaches its limits. According to Beni Hofer, who is responsible for slimline at BZ, only thin numbers with a maximum of 52 pages can be considered, otherwise the technology is no longer compatible. And it has to be a client who is used to using a big ladle. If you opt for slimline, you have to book four full pages of advertising. The price for
the teasing ad idea: the rates of the four individual pages added together plus ten percent of the total amount. (dse)