These Swiss Ads Are Hot
At award ceremonies in New York, Swiss agencies won numerous prizes
At awards ceremonies in New York, Swiss agencies won numerous prizesBy Thérèse Balduzzi At the New York Festival for TV commercials and print advertising, Swiss agencies won one gold, four silver and one bronze medal. The ADC New York awards ceremony took place at the same time, with six Swiss agencies winning Merit and one Distinctive Merit.
At the New York Festival of Print Ads, Posters and Design, McCann-Erickson won Geneva, Gold and Bronze. McCann-Erickson Zurich and Advico Young &Rubicam Zurich each won two silver medals (see box). Advico Young &Rubicam won one of these for its Sunday newspaper ad featuring Venus Williams, which was later stopped in Switzerland for privacy reasons but had already been submitted to the festival.
The New York Festival takes place in two parts. At the awards ceremony for cinema and TV commercials, the Swica commercial "Forever Young" by the agency Studer & Wohlgemuth and the production company Pumpkin Film AG already won gold in January.
Main winners of the New York Festival for Print: DDB with six and BBDO with five gold awards. Other winners were Dentsu Young & Rubicam and TBWA with three Golds each. Grand Awards went to DM9 DDB Sao Paulo for a ketchup ad, BBDO Toronto for Pepsi, Lowe Lintas of Sydney, DeVito Verdi of New York and Dentsu Young & Rubicam of Kuala Lumpur. The winners were selected from 5618 entries from 64 countries.
ADC New York distributed merits for the Swiss
At ADC New York, the poster "Fat Men in Skirts" for the Stadttheater Bern by Atelier Bundi was awarded a Distinctive Merit in Photography. In addition to Gold and Silver, ADC awards Distinctive Merits and Merits instead of Bronze. Merits were awarded to the Swica spot, Wyler Werbung Zurich, Jeanmaire & Michel from Bern, Thomas S. Schaer from Zurich and McCann-Erickson Geneva (see box).
The top winner in the advertising category was Fallon McElligott New York with her TV campaign for the Fox/Liberty Networks television station. Leagas Delaney San Francisco took home two golds for her Cnet.com spot. Also winning multiple awards was a public service print campaign by Martin Agency in Bethesda for the Virginia Holocaust Museum.
Gold winners in graphic design include Stefan Sagmeister for trade books for Amilus USA, Naomi Hirabayashi of Japan for a poster series for Axe Co. and Brahman Agency for a self-promotion poster series. In photography, ads for fashion house Nordstrom by Fallon McElligott Minneapolis, and for DaimlerChrysler by Springer & Jacoby advertising were honored with gold. The only gold for illustration went to Rolling Stone magazine. In the New Media category, the websites and CD-ROMs for the Santa Barbara Museum of Art by agency White Noise Production and for the Design Museum in London by Fred Flade were honored with Gold.
Instead of a boring presentation of each award-winning work, ADC New York has been organizing an exhibition since 1999, where the print entries are hung, the TV spots are played on video and computers are available for the websites. Live music plays, drinks are served, and a relaxed party atmosphere is created.
Swiss winners at the New York Festival Print
(Awards: Gold, Silver, Bronze)
McCann-Erickson Geneva: Martini: Shaken Ad: GoldMcCann-Erickson Geneva: Condomeria: Stop AIDS: Bronze
McCann-Erickson Zurich: Nico Yearbook: Silver
McCann-Erickson Zurich: Suva: The Gear: Silver
Advico Young & Rubicam Zurich: Sonntags Zeitung: Woman's Tennis/Church/ Youth Crime: Silver
Advico Young & Rubicam Zurich: SMP-PSL: Rhino: Silver
Swiss winner at ADC New York
(Awards: Gold, Silver, Distinctive Merit, Merit)
Stephan Bundi, Atelier Bundi, Bern: Stadttheater Bern: Fette Männer im Rock, Poster: Distinctive MeritPumpkin Film AG, Studer & Wohlgemuth Zürich: Swica: Forever Young, Spot: Merit
Wyler Werbung, Zurich: Tages-Anzeiger magazine: Reader, print campaign: Merit
Jeanmaire & Michel, Bern: Compaq Computer: Compaq Passport: Merit
Thomas S. Schaer, Zurich: Nemesis Verlag: Negligent, Book: Merit
McCann-Erickson Geneva: Saab: Crash test, print ad: Merit
At the New York Festival of Print Ads, Posters and Design, McCann-Erickson won Geneva, Gold and Bronze. McCann-Erickson Zurich and Advico Young &Rubicam Zurich each won two silver medals (see box). Advico Young &Rubicam won one of these for its Sunday newspaper ad featuring Venus Williams, which was later stopped in Switzerland for privacy reasons but had already been submitted to the festival.
The New York Festival takes place in two parts. At the awards ceremony for cinema and TV commercials, the Swica commercial "Forever Young" by the agency Studer & Wohlgemuth and the production company Pumpkin Film AG already won gold in January.
Main winners of the New York Festival for Print: DDB with six and BBDO with five gold awards. Other winners were Dentsu Young & Rubicam and TBWA with three Golds each. Grand Awards went to DM9 DDB Sao Paulo for a ketchup ad, BBDO Toronto for Pepsi, Lowe Lintas of Sydney, DeVito Verdi of New York and Dentsu Young & Rubicam of Kuala Lumpur. The winners were selected from 5618 entries from 64 countries.
ADC New York distributed merits for the Swiss
At ADC New York, the poster "Fat Men in Skirts" for the Stadttheater Bern by Atelier Bundi was awarded a Distinctive Merit in Photography. In addition to Gold and Silver, ADC awards Distinctive Merits and Merits instead of Bronze. Merits were awarded to the Swica spot, Wyler Werbung Zurich, Jeanmaire & Michel from Bern, Thomas S. Schaer from Zurich and McCann-Erickson Geneva (see box).
The top winner in the advertising category was Fallon McElligott New York with her TV campaign for the Fox/Liberty Networks television station. Leagas Delaney San Francisco took home two golds for her Cnet.com spot. Also winning multiple awards was a public service print campaign by Martin Agency in Bethesda for the Virginia Holocaust Museum.
Gold winners in graphic design include Stefan Sagmeister for trade books for Amilus USA, Naomi Hirabayashi of Japan for a poster series for Axe Co. and Brahman Agency for a self-promotion poster series. In photography, ads for fashion house Nordstrom by Fallon McElligott Minneapolis, and for DaimlerChrysler by Springer & Jacoby advertising were honored with gold. The only gold for illustration went to Rolling Stone magazine. In the New Media category, the websites and CD-ROMs for the Santa Barbara Museum of Art by agency White Noise Production and for the Design Museum in London by Fred Flade were honored with Gold.
Instead of a boring presentation of each award-winning work, ADC New York has been organizing an exhibition since 1999, where the print entries are hung, the TV spots are played on video and computers are available for the websites. Live music plays, drinks are served, and a relaxed party atmosphere is created.
Swiss winners at the New York Festival Print
(Awards: Gold, Silver, Bronze)
McCann-Erickson Geneva: Martini: Shaken Ad: GoldMcCann-Erickson Geneva: Condomeria: Stop AIDS: Bronze
McCann-Erickson Zurich: Nico Yearbook: Silver
McCann-Erickson Zurich: Suva: The Gear: Silver
Advico Young & Rubicam Zurich: Sonntags Zeitung: Woman's Tennis/Church/ Youth Crime: Silver
Advico Young & Rubicam Zurich: SMP-PSL: Rhino: Silver
Swiss winner at ADC New York
(Awards: Gold, Silver, Distinctive Merit, Merit)
Stephan Bundi, Atelier Bundi, Bern: Stadttheater Bern: Fette Männer im Rock, Poster: Distinctive MeritPumpkin Film AG, Studer & Wohlgemuth Zürich: Swica: Forever Young, Spot: Merit
Wyler Werbung, Zurich: Tages-Anzeiger magazine: Reader, print campaign: Merit
Jeanmaire & Michel, Bern: Compaq Computer: Compaq Passport: Merit
Thomas S. Schaer, Zurich: Nemesis Verlag: Negligent, Book: Merit
McCann-Erickson Geneva: Saab: Crash test, print ad: Merit
