Fax: Euro RSCG buys web PR company
The French network Euro RSCG Worldwide acquires the American PR agency Middleberg+Associates.
French network Euro RSCG Worldwide acquires American PR agency Middleberg+Associates.Fax Euro RSCG buys web PR firm
It specializes in dot-coms and other companies involved in e-business. In 1999, it reported the largest growth of any U.S. PR agency: from $11.3 million to more than $22 million in billings. Middleberg employs a total of 150 people.
octagon pushes eintracht The sports marketing agency Octagon (an Interpublic subsidiary) is taking a stake in the traditional German soccer club Eintracht Frankfurt. According to Octagon's CEO Frank Lowe, it will bring the club commercial know-how as well as money. Eintracht is to become a "giant of German soccer" again, he said. Octagon has already entered into similar partnerships with two Brazilian and one US team.
Sony: Advertiser of the YearNobuyuki Idei has reason to be pleased: The jury at the International Advertising Festival in Cannes has named the President and CEO of Sony Advertiser of the Year. Idei receives the award both on behalf of the Group and its "creative advertising and marketing activities" and for the personal merits of his innovative business strategies.
Havas leads in direct marketingIn the latest ranking by the Direct Marketing Association, French advertising holding company Havas Advertising takes the top two spots by sales. Number one is Brann Worldwide with $479.9 million in sales. Brann is owned by Snyder Communications, which Havas acquired in February. In second place: The Sales Machine, part of Euro RSCG, with $367.5 million.
It specializes in dot-coms and other companies involved in e-business. In 1999, it reported the largest growth of any U.S. PR agency: from $11.3 million to more than $22 million in billings. Middleberg employs a total of 150 people.
octagon pushes eintracht The sports marketing agency Octagon (an Interpublic subsidiary) is taking a stake in the traditional German soccer club Eintracht Frankfurt. According to Octagon's CEO Frank Lowe, it will bring the club commercial know-how as well as money. Eintracht is to become a "giant of German soccer" again, he said. Octagon has already entered into similar partnerships with two Brazilian and one US team.
Sony: Advertiser of the YearNobuyuki Idei has reason to be pleased: The jury at the International Advertising Festival in Cannes has named the President and CEO of Sony Advertiser of the Year. Idei receives the award both on behalf of the Group and its "creative advertising and marketing activities" and for the personal merits of his innovative business strategies.
Havas leads in direct marketingIn the latest ranking by the Direct Marketing Association, French advertising holding company Havas Advertising takes the top two spots by sales. Number one is Brann Worldwide with $479.9 million in sales. Brann is owned by Snyder Communications, which Havas acquired in February. In second place: The Sales Machine, part of Euro RSCG, with $367.5 million.
