Continued advertising boom

Almost all media continued to grow in March - only cinema dipped

Almost all media continued to grow in March - only cinema dippedThe upward trend in gross advertising investment continued in March with a plus of 17.2 percent - not quite as fantastic as in February (+23.4 percent). Consumer magazines had the highest growth rate (+35.3 percent). The other print media also enjoyed strong growth: newspapers invested 11 percent more in advertising, and the selection of trade magazines considered even 22.5 percent more. In the electronic media, growth was less marked than in the previous month. In the case of television in particular, the increase of 14.3 percent was lower than forecast. But radio also had to be satisfied with growth of "only" 14.1 percent in March, and teletext also did somewhat less well this time with an increase of 8.3 percent. Poster advertising did pleasingly well (+19 percent). The only exception to the general upward trend was cinema advertising, which saw a marked drop of 14 percent. The reason: advertising time restrictions.
In the case of Internet banner advertising, which was newly included in the statistics, no comparison with the previous year is possible, but gross sales are pointing upwards month by month. For the current year, Media Focus is forecasting a total volume of CHF 15 to 20 million.
Cumulatively for the first quarter, gross advertising revenues were 13.9 percent higher than in the same period of the previous year. The increases are remarkable for practically all media categories: general-interest magazines 23.8 percent, trade magazines 15.9 percent, TV 15.2 percent, radio 38.6 percent, teletext 14.6 percent, billboard 26.4 percent. Only cinema advertising suffered a loss of 10.6 percent compared to last year's record result. (dse)
BRuttower expenditure by mediaMarch 1999/2000 in comparison
in 1000 Fr. 1999 in 1000 Fr. 2000 %
Daily newspapers 144 844 160 748 11.0
Publ. journals 54 236 73 387 35.3
Trade journals 17 509 21 447 22.5
TV 58 999 67 450 14.3
Radio 10 419 11 887 14.1
Cinema 5 292 4 549 - 14.0
Teletext 1 392 1 507 8.3
Poster 32 456 38 623 19.0
Internet Banner - 1 613 -
Total 325 147 381 211 17.2
Source: Media Focus Hergiswil (NW)
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