PR for a neglected area

Manuela Stier focuses on technology and aesthetics.

Manuela Stier focuses on technology and aesthetics.With her PR agency Stier Communications AG, founded in 1995, the PR consultant and sales manager specializes in integrated communications for technology, service and construction companies. Many people think that technology is not aesthetic," explains Stier. She wants to remedy that.Her clients include Ascom, ABB, Kaba and numerous SMEs. "I'm not looking for million-dollar contracts, but prefer small, interesting work." What she appreciates about this is the freedom she has to help companies achieve a consistent image.
In recent years, the agency in Weiningen ZH has grown to five employees, and in 1998 it was converted into a stock corporation. However, Manuela Stier does not want to hire more than seven employees, despite the need for additional staff. Flexibility is more important to her than growth at any price. (ba)

More articles on the topic