Cult stars read TéléTemps

Publicis Lausanne advertises with Columbo & Co for the TV magazine of the newspaper Le TempsNothing should be the same for TV consumers when they read the new TV magazine TéléTemps. Launched by the French-speaking Swiss daily Le Temps, the magazine lets viewers rediscover the world of television. With background reports, analyses and interviews, TéléTemps is intended to go beyond a conventional program offering. Inspector Columbo is also interested in the new title in the TV and print campaign designed by Publicis Lausanne. The agency integrates cult TV series such as "The Prisoner" and "Les Shadoks" into its advertising concept. Page 10