A new agency for new economy

Advertising is dead, long live advertising." This bon mot was served up by Josef Haas, co-owner of the Zurich advertising agency Bohnenblust Haas, to his guests at the business breakfast in Zurich's Belvoirpark.Forty early risers, including agency clients, potential clients and journalists, had accepted the invitation of the agency, which was founded at the beginning of the year. The aim of the event was to present the new agency model for the New Economy. The model is based on the new economic world: the organizational and structural changes, the flat hierarchies and the changes emanating from the Internet as a distribution medium. "We need to learn new disciplines," Haas said in his speech, pointing to a more comprehensive understanding of communication. Partner Marc Bohnenblust said it was a matter of examining the extent to which old values would hold up in the new business world.
The advertisers from Zurich's Lavaterstrasse invited Viennese everyday culture researcher and book author Wolfgang Pauser as a guest speaker. In his lecture, he addressed the cultural content of brands and products and their use for CI and communication. In order to increasingly incorporate knowledge from the human and social sciences about the cultural dimensions into their considerations, Bohnenblust Haas is striving to collaborate with Pauser.
In five years, the new economy agency, which today has a turnover of 800,000 Swiss francs with three employees, aims to achieve seven million Swiss francs in fee income with 20 employees. (ew)