Service: Off to Iceland
Iceland lends itself as a destination for advertising shoots: half a year of daylight, clear air and stunning landscapes.
Iceland is an ideal destination for advertising shoots: half a year of daylight, clear air and stunning landscapes.Service Off to Iceland
Local travel agencies specialize in arranging vehicles, accommodation to agencies and presentation of suitable localities, for example Southern Iceland Holidays. For more information, contact Ragnar A. Thorsson, tel. 00354 483 40 08,
E-mail: southern@selfoss.is
S-&-E-Marketing With a redistribution of advertising spending, sponsorship and event marketing activities have increased sharply. In his book "Der Sponsoring- und Eventmarketing-Ansatz (S-&-E)" author Patrick Cotting tries to develop new basics about dimensions, effects, success factors, planning and controlling of S-&-E activities. The work can be obtained from ESB Marketing Consult AG in St. Gallen, Tel. 071 223 78 87,
E-mail: esb@spectraweb.ch
Swissguide-MagazinOf the almost 9,000 active Swiss homepages, around 1,500 can be found sorted by topic in the spring edition of Swissguide-Magazin. At http://my.swissguide.ch, users can personalize bookmarks, favorites and entry pages. The magazine includes a report on real estate on the Internet and a CD-ROM for net access. The Swissguide magazine can be obtained from SwissGuide AG, Tel. 052 320 30 40.
Specials from KIDie KI Media GmbH is launching two new issues of Kspezial: Recht im Alltag on June 21, 2000, and Auto on September 27, 2000. Advertising deadlines are May 24 and August 30, 2000, respectively. For further information, please contact Yvonne Müller, Advertising Manager KI Media, Tel. 01 253 83 53, E-Mail: anzeigen @ki-media.ch
Magazines from QuerThe Quer Werbefabrik in Bern takes over the publishing of the two magazines Zermatt en Vogue and Palace Revue The Tower. They are aimed at vacationers in Zermatt and in Badrutt's Palace Hotel in St. Moritz. Both titles are published once a year.
Catalog of the
Swiss press
The VSW Swiss Press Catalog for the year 2000 is now available. The reference work provides page prices and rates for advertising in newspapers, official journals, advertisements and general-interest magazines. The catalog costs CHF 28 plus VAT and can be obtained from the Association of Swiss Advertising Companies, Tel. 021 213 61 41, www.vsw
assp.ch
Qualiforty for Life & Faith
The magazines Sonntag and Leben & Glauben have joined forces in the Qualiforty combination. The price reduction is 15 percent. Both titles can still be booked individually. The color surcharge has been reduced by 50 percent for both the individual titles and the combi. For further information, please contact Insertas AG, tel. 056 203 24 00.
Baby Index 2000On 36 pages, the Baby Index provides up-to-date data on birth and population trends in Switzerland, on the structure of the age pyramid or on the trend in the divorce rate. The reference work can be obtained free of charge, as long as stocks last, from Present-Service Ullrich & Co. in Zug, tel. 041 740 01 40, e-mail: info@present-service.ch.
Outdoor advertisingComprehensive and practical explanations of all forms of advertising are provided in the new book "Outdoor Advertising. The enclosed CD-ROM also makes it possible to design individual outdoor advertising ideas. The book costs DM 128 from Creative Collection Verlag GmbH, fax: 0049 761 479 240, e-mail: info@creativecollection.com.
Marketing on CD-ROMThe company Sales Support System publishes a CD-ROM on the subject of marketing. It serves as a guidebook, learning and teaching tool or reference work. The Marketing Supporter contains graphics, case studies, questions and answers, links, a glossary, etc. The CD-ROM costs 198 francs. Tel. 01 930 73 58,
E-mail: sss@sss-ag.ch
Local travel agencies specialize in arranging vehicles, accommodation to agencies and presentation of suitable localities, for example Southern Iceland Holidays. For more information, contact Ragnar A. Thorsson, tel. 00354 483 40 08,
E-mail: southern@selfoss.is
S-&-E-Marketing With a redistribution of advertising spending, sponsorship and event marketing activities have increased sharply. In his book "Der Sponsoring- und Eventmarketing-Ansatz (S-&-E)" author Patrick Cotting tries to develop new basics about dimensions, effects, success factors, planning and controlling of S-&-E activities. The work can be obtained from ESB Marketing Consult AG in St. Gallen, Tel. 071 223 78 87,
E-mail: esb@spectraweb.ch
Swissguide-MagazinOf the almost 9,000 active Swiss homepages, around 1,500 can be found sorted by topic in the spring edition of Swissguide-Magazin. At http://my.swissguide.ch, users can personalize bookmarks, favorites and entry pages. The magazine includes a report on real estate on the Internet and a CD-ROM for net access. The Swissguide magazine can be obtained from SwissGuide AG, Tel. 052 320 30 40.
Specials from KIDie KI Media GmbH is launching two new issues of Kspezial: Recht im Alltag on June 21, 2000, and Auto on September 27, 2000. Advertising deadlines are May 24 and August 30, 2000, respectively. For further information, please contact Yvonne Müller, Advertising Manager KI Media, Tel. 01 253 83 53, E-Mail: anzeigen @ki-media.ch
Magazines from QuerThe Quer Werbefabrik in Bern takes over the publishing of the two magazines Zermatt en Vogue and Palace Revue The Tower. They are aimed at vacationers in Zermatt and in Badrutt's Palace Hotel in St. Moritz. Both titles are published once a year.
Catalog of the
Swiss press
The VSW Swiss Press Catalog for the year 2000 is now available. The reference work provides page prices and rates for advertising in newspapers, official journals, advertisements and general-interest magazines. The catalog costs CHF 28 plus VAT and can be obtained from the Association of Swiss Advertising Companies, Tel. 021 213 61 41, www.vsw
assp.ch
Qualiforty for Life & Faith
The magazines Sonntag and Leben & Glauben have joined forces in the Qualiforty combination. The price reduction is 15 percent. Both titles can still be booked individually. The color surcharge has been reduced by 50 percent for both the individual titles and the combi. For further information, please contact Insertas AG, tel. 056 203 24 00.
Baby Index 2000On 36 pages, the Baby Index provides up-to-date data on birth and population trends in Switzerland, on the structure of the age pyramid or on the trend in the divorce rate. The reference work can be obtained free of charge, as long as stocks last, from Present-Service Ullrich & Co. in Zug, tel. 041 740 01 40, e-mail: info@present-service.ch.
Outdoor advertisingComprehensive and practical explanations of all forms of advertising are provided in the new book "Outdoor Advertising. The enclosed CD-ROM also makes it possible to design individual outdoor advertising ideas. The book costs DM 128 from Creative Collection Verlag GmbH, fax: 0049 761 479 240, e-mail: info@creativecollection.com.
Marketing on CD-ROMThe company Sales Support System publishes a CD-ROM on the subject of marketing. It serves as a guidebook, learning and teaching tool or reference work. The Marketing Supporter contains graphics, case studies, questions and answers, links, a glossary, etc. The CD-ROM costs 198 francs. Tel. 01 930 73 58,
E-mail: sss@sss-ag.ch
