Fantastic advertising February

Gross advertising expenditure in February was an outstanding 23.4 percent higher than in the same month last year. Not a single media category suffered a loss, with radio benefiting particularly from the encouraging order situation, almost doubling its advertising revenues with growth of 93.8 percent. All print media also posted double-digit growth rates. Newspapers improved by 18.6 percent or additional sales of 20 million. Magazines were up by as much as 24.7 percent or around ten million Swiss francs on the previous year, and trade journals were also able to enjoy a hefty increase in revenues with a plus of 20.1 percent or 2.6 million Swiss francs.
TV advertising also performed above average, generating additional revenues of 24.7 percent or eleven million Swiss francs. Cinema advertising also recovered in February. While still down sharply by 21.9 percent in January, it returned to growth in February with an increase of 7.7 percent.
Poster advertising then achieved a super result, up 29.4 percent on the previous year. Teletext benefited from the good mood in the advertising market, with growth of 10.9 percent. (dse)
advertising expendituresFebruary 1999/2000 in comparison
in 1000 Fr. 1999 in 1000 Fr. 2000 +/- in %
Daily newspapers 107,039 126,974 18.6
Publ. journals 39,766 49,601 24.7
Trade journals 13 334 16 010 20.1
TV 44 435 55 410 24.7
Radio 5 240 10 154 93.8
Cinema 2,576 2,774 7.7
Teletext 1,492 1,655 10.9
Poster 22,837 29,551 29.4
Total 236 719 292 129 23.4
Source: Media Focus Hergiswil (NW)