Print media in job boom
Advertising statistics from Schweizer Presse and VSW in March: Commercial ads developed differently
Advertising statistics from Schweizer Presse and VSW in March: Commercial ads developed differentlyWith an increase of over 40 percent, job ads experienced record growth in March. There was also an upswing in commercial ads, although different titles and newspaper categories benefited very differently.The burgeoning job market continues to bring newspapers great profits: The volume of job ads in the Swiss print media grew by 41.4 percent in March compared to the same month last year, an absolute record increase in terms of page numbers.
Commercial advertisements also performed well. In Switzerland as a whole, they increased by 4.5 percent. However, the gains were distributed very differently among the individual parts of the country and title categories. With an increase of 11.2 percent, French-speaking Switzerland led the way this time, ahead of Ticino (plus 3.3 percent) and German-speaking Switzerland (plus 2.1 percent). In the German-speaking part of Switzerland, it was once again the high-circulation newspapers (over 50,000 copies) that were able to make gains, while the medium-sized and small titles even posted negative growth. Even within the newspaper groups, the differences are enormous, ranging from the front-runner Blick, with an increase of 27.4 percent, to the Basler Zeitung, which posted a loss of 6.1 percent.
The picture was similarly mixed for weekly newspapers. The overall result in all three parts of the country was significantly higher than the previous year, with gains of between 11 and 13.2 percent. Broken down to the individual titles, however, there were both exceptional winners (Finanz und Wirtschaft up 39.9 percent, Cash up 24.4 percent) and losers (SonntagsZeitung down 8.3 percent).
Magazines experienced an excellent March. They increased by 21.2 percent in German-speaking Switzerland, and their advertising growth in French-speaking Switzerland was also 6.3 percent. The print media also earned more money in March thanks to a strong increase in demand for four-color ads: Magazines grew by 22.1 percent and newspapers by as much as 31.5 percent.
The Publicitas index of advertising spending in the daily press reflects the positive overall development with an increase of 1.7 points to 127.9 points. In addition to a positive trend in the national market, advertising investments in local markets are now increasingly contributing to the strengthening, Publicitas writes. Daniel Schifferle
Commercial advertisements also performed well. In Switzerland as a whole, they increased by 4.5 percent. However, the gains were distributed very differently among the individual parts of the country and title categories. With an increase of 11.2 percent, French-speaking Switzerland led the way this time, ahead of Ticino (plus 3.3 percent) and German-speaking Switzerland (plus 2.1 percent). In the German-speaking part of Switzerland, it was once again the high-circulation newspapers (over 50,000 copies) that were able to make gains, while the medium-sized and small titles even posted negative growth. Even within the newspaper groups, the differences are enormous, ranging from the front-runner Blick, with an increase of 27.4 percent, to the Basler Zeitung, which posted a loss of 6.1 percent.
The picture was similarly mixed for weekly newspapers. The overall result in all three parts of the country was significantly higher than the previous year, with gains of between 11 and 13.2 percent. Broken down to the individual titles, however, there were both exceptional winners (Finanz und Wirtschaft up 39.9 percent, Cash up 24.4 percent) and losers (SonntagsZeitung down 8.3 percent).
Magazines experienced an excellent March. They increased by 21.2 percent in German-speaking Switzerland, and their advertising growth in French-speaking Switzerland was also 6.3 percent. The print media also earned more money in March thanks to a strong increase in demand for four-color ads: Magazines grew by 22.1 percent and newspapers by as much as 31.5 percent.
The Publicitas index of advertising spending in the daily press reflects the positive overall development with an increase of 1.7 points to 127.9 points. In addition to a positive trend in the national market, advertising investments in local markets are now increasingly contributing to the strengthening, Publicitas writes. Daniel Schifferle
