The mass sending of advertising e-mails is temptingly inexpensive. However, this so-called spamming also harbours considerable image risks.Surveys in fact show that around 90 percent of respondents reject mass advertising mailings by e-mail. The matter is not yet regulated by law in Switzerland. However, angry recipients can take revenge on the sender by sending him e-mails. How marketing experts deal with the medium correctly - in the new form of opt-in or virus marketing - can be found on page 18.
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