Bloodstains without fingerprints

How infectious joy at work led to cultural sponsorship

How infectious joy at work led to a cultural sponsorshipActually, Reinhard Palm only wanted to have some postcards printed for his theatre kiosk. But in the end he held a luxuriously designed book in his hand: an opulent documentation of his favorite project, "Blutspuren 1 to 5".The theater man, interim director at the Zurich Schauspielhaus this season, was in possession of an entire box of photos of the production, in which director Rüdiger Burbach has combined eight of Shakespeare's historical dramas into five new plays in Reader's Digest style. It was a grateful subject for photographer Rainer Steinhart, who documented the production with his camera.
"This would make a beautiful book," said Rolf Weiersmüller of the Zurich graphic design studio Weiersmüller Bosshard Grüninger WBG AG. "We have to make something beautiful out of it," said his graphic designer Maria Jehle. And because they designed the book free of charge and out of sheer pleasure in the work, lithographer Jürg Trösch of Zurich-based Typolitho AG also wanted to make his contribution to "Blutspuren". The contagious sponsorship virus eventually spread to Otto Kern of Swiss Re. The reinsurers contributed the money for the printing.
With so much desire for a beautiful book, only the best could be good enough, of course. "No fingerprints, as you usually leave on these black photo prints," said the lithographer. The pages were laminated for this reason.
The Shakespeare adaptation left a lasting impression in the 13-hour marathon. GGK co-founder Paul Gredinger was also thrilled by the performance. He said: "I prefer to watch very long things. An overview like that lets you discover the real art, and you even forget to nag over time."
The book "Blutspuren" from the Schauspielhaus publishing house is available in the Foyer bookshop in the theatre. Andreas Panzeri
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