Bloodstains without fingerprints

How contagious joy in work led to cultural sponsorship

How infectious joy at work led to a cultural sponsorshipActually, Reinhard Palm only wanted to have some postcards printed for his theater kiosk. But in the end, he held a luxuriously designed book in his hand: an opulent documentation of his favorite project, "Blutspuren 1 to 5".The theater man, interim director at the Zurich Schauspielhaus this season, was in possession of an entire box of photos of the production, in which director Rüdiger Burbach has combined eight of Shakespeare's historical dramas into five new plays in Reader's Digest style. It was a grateful subject for photographer Rainer Steinhart, who documented the production with his camera.
"That would make a nice book," said Rolf Weiersmüller of the Zurich graphic design studio Weiersmüller Bosshard Grüninger WBG AG. "We have to make something beautiful out of it," agreed his graphic designer Maria Jehle. And because they designed the book free of charge and out of sheer pleasure in the work, lithographer Jürg Trösch from Zurich-based Typolitho AG also wanted to make his contribution to "Blutspuren". The contagious sponsorship virus eventually spread to Otto Kern of Swiss Re. The reinsurers contributed the money for the printing.
With so much desire for a beautiful book, of course only the best could be good enough. "No fingerprints, as you usually leave on these black photo prints," the lithographer said. The pages were laminated for this reason.
The Shakespeare adaptation left a lasting impression in the 13-hour marathon. GGK co-founder Paul Gredinger was also enthusiastic about the performance. He said, "I prefer to watch very long things. An overview like that lets you discover the real art, and you even forget to nag over time."
The book "Blutspuren" from the Schauspielhaus publishing house is available at the Foyer bookstore in the theater. Andreas Panzeri

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