Fax: Grey considers renaming
Grey Advertising is apparently facing a major repositioning.
Grey Advertising is apparently facing a major repositioning.Fax Grey considers rebranding
According to a report by Advertising Age, the board has been running through various scenarios in recent months - including a new name and an initial public offering of Mediacom Worldwide. Initial announcements are expected at the April 19 agency meeting.
Will tm3 stay with Murdoch? Rupert Murdoch is apparently not prepared to part with his shares in German private TV TM3. According to a report in the Süddeutsche Zeitung (SZ), on the contrary, he wants to take over the station entirely. This is according to a letter from Murdoch's company Newscorp, which the SZ has received. The letter also accuses TM3 CEO Herbert Kloiber of falsely giving the public the impression that he could take over Murdoch's shares in the station.
Advertising tax in Austria wobbles The Austrian government is planning to abolish the so-called "advertising tax". This is made up of the advertising tax, which the states levy on print and billboard advertising, and the announcement tax, which is collected by the municipalities for TV and radio spots. The prerequisite for abolition is probably that the loss of revenue from the states and municipalities (around 210 million Swiss francs) is compensated.
Coca-Cola's in-house agency dissolved As part of a broad realignment in sales and marketing, Coca-Cola is closing its in-house store Edge Creative, which had provided creative leadership for Coca-Cola campaigns since 1992. For the next campaign in summer 2000, the remaining roster stores will present ideas, according to the New York Times. On that team are Leo Burnett, Bartle Bogle Hegarty, D'Arcy, Doner, McCann-Erickson, Wieden & Kennedy and Publicis, which handles the European account.
According to a report by Advertising Age, the board has been running through various scenarios in recent months - including a new name and an initial public offering of Mediacom Worldwide. Initial announcements are expected at the April 19 agency meeting.
Will tm3 stay with Murdoch? Rupert Murdoch is apparently not prepared to part with his shares in German private TV TM3. According to a report in the Süddeutsche Zeitung (SZ), on the contrary, he wants to take over the station entirely. This is according to a letter from Murdoch's company Newscorp, which the SZ has received. The letter also accuses TM3 CEO Herbert Kloiber of falsely giving the public the impression that he could take over Murdoch's shares in the station.
Advertising tax in Austria wobbles The Austrian government is planning to abolish the so-called "advertising tax". This is made up of the advertising tax, which the states levy on print and billboard advertising, and the announcement tax, which is collected by the municipalities for TV and radio spots. The prerequisite for abolition is probably that the loss of revenue from the states and municipalities (around 210 million Swiss francs) is compensated.
Coca-Cola's in-house agency dissolved As part of a broad realignment in sales and marketing, Coca-Cola is closing its in-house store Edge Creative, which had provided creative leadership for Coca-Cola campaigns since 1992. For the next campaign in summer 2000, the remaining roster stores will present ideas, according to the New York Times. On that team are Leo Burnett, Bartle Bogle Hegarty, D'Arcy, Doner, McCann-Erickson, Wieden & Kennedy and Publicis, which handles the European account.
