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ZHAW
Market research
James study: Tiktok rises rapidly - Facebook irrelevant
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Marketing
ZHAW establishes MarTech Lab
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Campaigns
Seed for ZHAW: Continuing education pays off
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Media usage
Wemf Communications: Sandra Heidelberger succeeds Corinne Gurtner
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Communication
Younger people feel underrepresented in the pandemic
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Commerce
Online retailers still waiting to sell directly via social media
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Advertising
Many media consumers do not recognize paid content as such
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Communication
Rocket turns science into an experience for ZHAW Health
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Marketing
More and more companies distribute content via social media
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Advertising
Ruf Lanz for the ZHAW: Students as ambassadors reachable by cell phone
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