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Swiss Advertisers Association SWA
Digital
ComImpact initiative: The communications industry needs more tech expertise
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Advertising market
Advertisers increasingly invest in digital, content and branding
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Media
Updated media price-performance index should please advertising clients
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Media
Transparency initiative: overall visibility falls slightly, ad fraud rises slightly
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Advertising
Brand safety remains a constant challenge
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Media
Visibility rates of Swiss publishers down slightly in the second quarter
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Events / m&k go!
SWA Annual Meeting to be postponed until 2021
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Campaigns
"Restart: Content and form launches initiative for a healthy Swiss economy
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Media
Swiss publishing houses publish their visibility values for the first time
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Events / m&k go!
The SWA annual meeting will be postponed to June 3, 2020
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