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Swiss Advertisers Association SWA

Webrepublic
Digital

ComImpact initiative: The communications industry needs more tech expertise

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Schweizer Werbe-Auftraggeberverband SWA
Advertising market

Advertisers increasingly invest in digital, content and branding

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Media Preis-Leistungsindex
Media

Updated media price-performance index should please advertising clients

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Ad Fraud
Media

Transparency initiative: overall visibility falls slightly, ad fraud rises slightly

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IAB Switzerland
Advertising

Brand safety remains a constant challenge

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IAB
Media

Visibility rates of Swiss publishers down slightly in the second quarter

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Schweizer Werbe-Auftraggeberverband
Events / m&k go!

SWA Annual Meeting to be postponed until 2021

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inhalt und Form
Campaigns

"Restart: Content and form launches initiative for a healthy Swiss economy

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Media

Swiss publishing houses publish their visibility values for the first time

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SWA
Events / m&k go!

The SWA annual meeting will be postponed to June 3, 2020

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The latest podcasts from m&k Werbewoche

  • #31: Cheyenne Mackay, Podcastschmiede
  • #30: Tom Hanan, Webrepublic

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