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Issue 6-7/2022
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Media
scoop!: Auf Augenhöhe mit der Generation Z
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Marketing
Sponsorship: building block for effective marketing
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Events / m&k go!
«Wir machen – und reden nicht nur»
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Media
Media research: Who keeps track?
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Wie managt man Veränderung? Interview mit André Scherrer von Spar
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Events / m&k go!
Live communication: Where to put all that energy?
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Media usage
News: Warum zahlen, wenn es gratis geht?
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Marketing
Wonder Woman Bozoma Saint John
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Communication
Crossmedia: In jede Richtung perfekt kommunizieren
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Awards
A night in light: SDV Award 2022
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