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Issue 12/2022
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Communication
Social Storytelling: Somewhere there's a snag
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Events / m&k go!
An industry returns
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Marketing
Out of the ivory tower
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Communication
Heidi Hauer: The experienced
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Communication
Easily said and hard done
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Events / m&k go!
Destination Switzerland - what next?
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Communication
The green time bomb
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Brands
FC Bayern Munich: Against the watering can principle
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Communication
I can not cook
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Consumer
Ladies Drive at McDonald's
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