m&k special issue 11/2022

Receive the German-language trade magazine "m&k" in the special issue 11/2022 as a PDF download with the following table of contents:

The luck of the brave

Switzerland suffers from the dictates of mediocrity: A Rebuttal.

The returnee

Martina Hingis, queen of comebacks: lessons in courage and willpower.

Creative excellence

Advertising icon Michael Conrad on the measurability of good ideas.

Let's dare something!

The leading associations LSA and SDV provide tips for effective communication.

The Anti-Eccentric

Unlike many colleagues, futurist Tom Goodwin is usually right. Why?

Go for Gold!

The new ADC President Thomas Wildberger calls for top performances.
Category: Single issues