m&K special edition 10/2020

On the inside

Transformation, as bestselling author Svenja Hofert knows, starts with everyone themselves.

Change as a constant

PostMail CMO Dr Oliver Egger on human adaptability.

Allow me, Giacobbo

The popular satirist on the courage to try new things and the mood in Switzerland.

Future with each other

How agencies help their clients adapt to new realities.

Mrs. Future

Lifestyle researcher Oona Horx-Strathern on the city of tomorrow.

If you don't push...

... is driven: Salesforce CMO Guntram Friede takes transformation by the horns.

Marketing Megatrends

HSG luminary Marcus Schögel comments on megatrends from a marketing perspective.

Fire, neurons!

Adobe Ambassador Julian A. Kramer wants us to rethink transformation.

Dialogue creates trust

Andreas Lang, head of dialogue marketing at Swiss Post, on proximity in customer contact.