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m&K special edition 10/2020
Receive the German-language trade magazine "m&k" in the m&K special edition 10/2020 as a PDF download with the following table of contents:
On the inside
Transformation, as bestselling author Svenja Hofert knows, starts with everyone themselves.
Change as a constant
PostMail CMO Dr Oliver Egger on human adaptability.
Allow me, Giacobbo
The popular satirist on the courage to try new things and the mood in Switzerland.
Future with each other
How agencies help their clients adapt to new realities.
Mrs. Future
Lifestyle researcher Oona Horx-Strathern on the city of tomorrow.
If you don't push...
... is driven: Salesforce CMO Guntram Friede takes transformation by the horns.
Marketing Megatrends
HSG luminary Marcus Schögel comments on megatrends from a marketing perspective.
Fire, neurons!
Adobe Ambassador Julian A. Kramer wants us to rethink transformation.
Dialogue creates trust
Andreas Lang, head of dialogue marketing at Swiss Post, on proximity in customer contact.
Category:Special editions
