m&k Dossier Viscom 6-7/2014

Receive the German-language trade journal "werbewoche" in the m&k Dossier Viscom 6-7/2014 as a PDF download with the following table of contents:

CORPORATE ARCHITECTURE

A red quarter leaves a lasting impression

LIVE COMMUNICATION

Spectacular LED displays dominated Geneva Motor Show

Temporary rooms

Temporary spaces that convince through sustainability

VISUAL MERCHANDISING

Immediately in the picture about POS actions

SHOP-IN-SHOP

Innovative concepts for successful brand staging

DIGITAL SIGNAGE

"Digital signage must meet measurable goals"

LARGE-SCALE ADVERTISING

Think big when it comes to advertising impact

DISPLAYS

Trend toward the individual product

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