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m&k Dossier Viscom 6/2012

Receive the German-language trade journal "werbewoche" in the m&k Dossier Viscom 6/2012 as a PDF download with the following table of contents:

CORPORAZTE ARCHITECTURE

Subliminal branding with expressive architecture

BRAND STAGING

Staging brands with new communication concepts

LIVE COMMUNICATION

Offering customers emotional and sustainable experiences

EVENT TECHNOLOGY

Projecting the experience and involving the audience

FALTDISPLAYS

Creativity and lightness

TENTS

Temporary buildings are becoming increasingly exclusive and sophisticated

LARGE-SCALE ADVERTISING

"Customers want low prices and high quality"

EXTERNAL ADVERTISEMENT

Fast, broad, effective - outdoor advertising is in demand

IMPRINT

Category: Special editions

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