m&k Dossier Packaging 2/2014

Receive the German-language trade magazine "werbewoche" in the m&k Dossier Packaging 2/2014 as a PDF download with the following table of contents:

SUSTAINABILITY

Environmentally friendly solutions are a trend throughout Europe

FACHMESSE

Packaging arouses emotions and contributes to identification

CONVENIENCE

What benefits older customers can't hurt younger ones

COMPANY

Successfully exploiting synergies with cartonboard and labels

SELF-ADHESIVE LABELS

Attractive advertising media in newspapers and magazines

FACHMESSE

PACK&MOVE in the new exhibition hall on an upward trend

STUDY

Packaging shapes digital natives' shopping decisions

E-COMMERCE

More flexibility at the expense of customer loyalty

CHF 14.50