Receive the German-language trade journal "werbewoche" in the m&k Dossier Tagungen&Events 1/2014 as a PDF download with the following table of contents:
MARKETPLACE
Tool for organizers + Up to 600 congress guests + Bon'App + Start of the MICE Club in Cologne + The 1 x 1 de Presentation + Life Intensified Tour + Shakermaker
TITLE STORY
Radisson Blu Hotel St.Gallen: Multi-day events as the ultimate goal
INTERVIEW
"B-Destinations Become Fancy".
WEF
Excellent advertising medium for Davos
CONGRESS ORGANIZERS
"When it comes to congress infrastructure, Switzerland is a developing country".
SPECIAL LOCATIONS
Where knights and event organizers greet each other
SEMINAR HOTEL INDUSTRY
Short distances are in demand among Swiss corporate customers
DELUXE
Tradition and art on the Zürichberg
DELUXE
Good MICE business for Zurich's luxury hotel industry
EVENT
Interlaken in the eye of the storm
STUDY
High-tech, global networking and sustainability
FACHMESSE
The showcase of the MICE world - how exhibitors present themselves at the KonferenzArena
INSPIRATION MARKET
"More lighthouses are needed in the Swiss MICE market".
