Get the German-language trade magazine "werbewoche" in the m&k Dossier Promo&Werbeartikel 4/2010 as a PDF download with the following table of contents:
SUSTAINABLE
Giving pleasure with a clear conscience is always better received
PROMOSWISS
Quality is the most important concern of Promoswiss
PREMIUM
Noble, but not useless: Top promotional items with high utility value
TRENDUMFRAGE
Promotional items are increasingly being used for specific target groups
SENSEFUL
Seductive promotional gifts serve as customer putty
