m&k Dossier Promo&Promotional items 4/2008

Get the German-language trade magazine "werbewoche" in the m&k Dossier Promo&Werbeartikel 4/2008 as a PDF download with the following table of contents:

MARKETINGMIX

The promotional item is the message

PROMOSWISS

"Anyone who waits any longer will squander a huge opportunity".

BRIEFING

The right briefing can be "match decisive

CONSULTATION

Customized promotional items require great effort

TOOLS

Both successful with special tools: Leatherman and Victorinox

ADVERTISING CONCEPTS

Promotional items are not scatter articles, but target articles

GAUMENFREUDE

Edible promotional products mean "I love you to eat".

QUALITY ASSURANCE

"Made in China": No problems thanks to quality controls

QUALITY

"We basically have the issue of quality under control".

IMPRINT

CHF 14.50