Get the German-language trade magazine "werbewoche" in the m&k Dossier Promo&Werbeartikel 4/2008 as a PDF download with the following table of contents:
MARKETINGMIX
The promotional item is the message
PROMOSWISS
"Anyone who waits any longer will squander a huge opportunity".
BRIEFING
The right briefing can be "match decisive
CONSULTATION
Customized promotional items require great effort
TOOLS
Both successful with special tools: Leatherman and Victorinox
ADVERTISING CONCEPTS
Promotional items are not scatter articles, but target articles
GAUMENFREUDE
Edible promotional products mean "I love you to eat".
QUALITY ASSURANCE
"Made in China": No problems thanks to quality controls
QUALITY
"We basically have the issue of quality under control".
