Get the German-language trade magazine "werbewoche" in the m&k Dossier Promo&Werbeartikel 2/2012 as a PDF download with the following table of contents:
SPORTS ACTIVITIES
Major sporting events as an opportunity for the promotional products market
SUSTAINABILITY
Sustainable advertising is not a question of price
EDIBLE ADVERTISING MEDIA
Advertising to enjoy appeals to every target group
PROMOSWISS
Professionalism is an important concern for Promoswiss
DIGITAL DEVICES
When the packaging instead of the content is the gift
PRICE QUESTION
Companies also rely on quality for promotional items
