Receive the German-language trade journal "werbewoche" in the m&k Dossier Print&Production 12/2012 as a PDF download with the following table of contents:
BEST OF CP
Shift from storytelling to storyselling
SALES PUBLISHING
Linking content and commerce as a sales driver
DIGITAL PUBLISHING
Advantages and stumbling blocks of multimedia publishing
PUBLICATION SYSTEMS
Software trends for effective digital publishing
PUBLISHING TOOLS
"Mastering challenges with courage and determination"
EFFICIENCY
"Credibility is becoming more important than flawless self-presentation"
NEW ADJUSTMENT
"Our industry is too often associated with negative issues"
EXCELLENCE
When the "right" people leave and the "wrong" people stay
