Receive the German-language trade journal "werbewoche" in the m&k Dossier Print&Produktion 12/2007 as a PDF download with the following table of contents:
INTERVIEW
By Eugen Rieser
EDUCATION
By Ruedi Ulmann
CROSSMEDIA
By Christoph Tagliavini
EDITORIAL SYSTEMS
By Ruedi Ulmann
COMMUNICATION
By Ruedi Ulmann
INTERNAL COMMUNICATION
By Viviane Egli
RESPONSE ELEMENTS
By Hans Joachim Laue
PAPER SELECTION
Image, cult and creative combined By Bernadette Muff and Michael Müller