Receive the German-language trade journal "werbewoche" in the m&k Dossier Onlinewerbung 6-7/2012 as a PDF download with the following table of contents:
ONLINE ADVERTISING STATISTICS
At a modest level by international standards
ONLINE MEDIA
A complex, fragmented and dynamic advertising market
REAL TIME BIDDING
"Education is needed on the complex issue".
SURVEY
"Appreciate the brutally honest measurability".
ADVERTISING MATERIALS
Diverse advertising opportunities in the area of display ads
INTERVIEW
"Video ads achieve higher ad acceptance than banners"
DATA COLLECTION
Data and figures in the digital advertising world are still sparse
