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m&k Dossier Marketing 2012

Receive the German-language trade journal "werbewoche" in the m&k Dossier Marketing 2012 as a PDF download with the following table of contents:

AGILE MARKETING

(Digital) agility in marketing as a strategic position for success

DOCUMENT MANAGEMENT

Manage company-relevant information correctly

MRM

Efficient marketing communication through automation

DIGITAL ASSET MANAGEMENT

Organize media efficiently including audio & video content

STATEMENTS FROM THE FIELD

"Convergent marketing is the optimal solution"

CROSSMEDIA PUBLISHING

Crossmedia Post: a Swiss Post platform

MANAGEMENT SYSTEM

More competitive thanks to marketing resource management

CROSSMEDIA

Flexible processes thanks to the use of publishing systems

MRM SYSTEMS

Marketing with a system

ADAM SOFTWARE

Asset management can also help an online store

IMPRINT

Category: Special editions

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