m&k Dossier Trade&Special Press 7/2007

Get the German-language trade magazine "werbewoche" in the m&k Dossier Fach&Spezialpresse 7/2007 as a PDF download with the following table of contents:

SPECIALIST MEDIA PUBLISHERS

Heterogeneous outlook in the subject-specific environment

B2B

MA Leader 07 proves: Trade Press Basis for B2B Communication

BRAND POWER

Professional packaging of high-quality content

CAR MAGAZINES

Automobile magazines - the timeless fascination persists

AGRAR PRESS

Loyal clientele of agricultural magazines

GASTRONOMY

Trend towards optimism in gastronomy publications

MEDIA AND CRM

ICCMedia: where you will be helped

INTERACTIVE MEDIA

Interactive media: Community as content generator

PRESS PROMOTION

Continuation of indirect press subsidies

IMPRINT

CHF 14.50