Get the German-language trade magazine "werbewoche" in the m&k Dossier Fach&Spezialpresse 6-7/2012 as a PDF download with the following table of contents:
SPORTS PUBLICATIONS
Specialization is the trump card for Swiss sports magazines
APPS
"Many shy away from the costs, which are around 30,000 francs"
ANNIVERSARY
"Courageous for the future and an always positive team spirit".
B2B ADVERTISING TRENDS
Weakening export sector and increasing short-termism
PUBLISHING
New force in the trade and specialty media market strives upwards
