Receive the German-language trade journal "werbewoche" in the m&k Dossier Fach&Spezialpresse 6-7/2010 as a PDF download with the following table of contents:
TRADE PRESS SURVEY
Good mix makes for success
USER LIABILITY
Special publications and yearbooks awaken the joy
ONLINE
From business cards to information and education portals
PUBLIREPORTS
Publireportagen: revenue-generating - but partly forbidden
INTERVIEW
Lots of enthusiasm, creativity and publisher genes in the blood
SEGMENTS
The publishing business with health knows no crisis
