Receive the German-language trade magazine "werbewoche" in the m&k Dossier Fach&Spezialpresse 11/2011 as a PDF download with the following table of contents:
Q-AWARDS 2011
Branding and heightened journalistic awareness
INTERVIEW
"Greater pressure to focus on the customer"
ONLINE
Media companies can also benefit from social media
STRUCTURAL CHANGE
Lack of transparency between specialist journalism and PR role
