Get the German-language trade magazine "werbewoche" in the m&k Dossier Fach&Spezialpresse 11/2009 as a PDF download with the following table of contents:
INDUSTRY SURVEY
Shaping and securing the future with change
INTERVIEW
Changing usage habits lead to the emergence of new models
SPECIALIST MEDIA ONLINE
A lot of dynamism in the network: How big are the potentials
READER DATA
Subscription marketing: making better use of existing data
ONLINE
Print-online management in trade publishing: Misconceptions and insightsQuality still comes beforequantity - even in online business
MULTIMEDIA
Multimedia future: specialization without isolation