m&k Dossier Trade&Special Press 11/2009

Get the German-language trade magazine "werbewoche" in the m&k Dossier Fach&Spezialpresse 11/2009 as a PDF download with the following table of contents:

INDUSTRY SURVEY

Shaping and securing the future with change

INTERVIEW

Changing usage habits lead to the emergence of new models

SPECIALIST MEDIA ONLINE

A lot of dynamism in the network: How big are the potentials

READER DATA

Subscription marketing: making better use of existing data

ONLINE

Print-online management in trade publishing: Misconceptions and insights Quality still comes before quantity - even in online business

MULTIMEDIA

Multimedia future: specialization without isolation

Q-AWARD

High quality throughout Q-Award 09 for Hotel Revue

CHF 14.50