Receive the German-language trade magazine "m&k" in the m&k issue 9/2017 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
Into the ad-free zone at the touch of a button. How TV advertising is reinventing itself.
KT RESEARCH
Success can be measured. In the food environment, it is above all people and their sensory organs that come into play.
MARKET RESEARCH
"More data does not necessarily mean more knowledge"
COMMUNICATION
AWARD CC
Gottardo 2016: How Swiss history is told.
PRODUCT DATA MANAGEMENT (PIM)
"Data is the new oil" also applies to e-commerce. The supply is diverse, which can become a problem.
SUISSE EMEX & DIGITAL SUMMIT
The premiere of the 1st Digital Summit for SMEs was a success for the organizers.
CAREER
COMMUNICATION
Communicating well means being understood correctly.
DIGITAL MARKETING
Getting started in digital marketing with Google and the FHNW.
DIGITAL
PERFORMANCE MARKETING
Precise efficiency analysis, a magic word. It now works in the online sector.
TARGETING
More efficiency thanks to targeted customer approach. But precision has its limits.
ANALYSIS TOOLS
The entire purchasing process in the online store under the magnifying glass.
MEDIA
TELEVISION MARKET
The new Swiss TV channels are diverse. Six new ones have been launched since 2014.
SWISS TV
The TV highlights of Swiss television 2017/2018
MEDIA USE
How digital decision-makers use media
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Advertising Contractors Association
Swiss Franchise Association
Sponsoring Switzerland
HEADLINES
Opinion poll
Sources of supply index
Scene
Portrait
Susan Shaw, Managing Director GIM Suisse
