Receive the German-language trade magazine "werbewoche" in m&k issue 9/1986 as a PDF download with the following table of contents:
Focus: Electronic Guidance Melt
Problems of the management of the future
Integration of information technology into corporate management
Sensible use of personal computers for the sales manager
The use of computers at management level
From processing to management system
Video conferencing - a new means of communication
Marketing
Cooperative marketing - the focus is on people
Customer-oriented application technology - the engine for new developments
Thirteen common marketing mistakes
Safety becomes a marketing factor
Sale
The importance of the sales interior service
SMC page
Management
Via passivity to creative management
Behavioral rules for increasing performance in the company
The successful company
