m&k issue 8-9/2023

Receive the German-language trade magazine "m&k" in issue 8-9/2023 as a PDF download with the following table of contents:

Big Picture

  • The power of good: Ex-IBM CEO Ginni Rometty on power, courage and humanity.
  • Sense of purpose: Where does our striving for "purpose" come from - at work, but also in everyday life?
  • Between singing and saying: A house visit with Georgette Dee, Germany's greatest "diseuse".


  • Algorithm instead of soul? Communications expert Matthias Zehnder on the strengths and weaknesses of AI.
  • Coffee puts people in the mood to buy: HSG professor Johanna Gollnhofer on caffeine and consumption.
  • Just a little nudge ... "Nudging" founder and Nobel Prize winner Richard Thaler in an interview.


  • An ode to youth: How the U30 generation can revolutionize our economy.
  • Career? Just do it Silvan Borer shows: Age should not be an obstacle to making dreams come true.
  • "Stay slaying!" Want to rejuvenate your workforce? Then you should follow these tips.


  • Carter's comeback: Once he was editor-in-chief of "Vanity Fair" - now Graydon Carter is attacking again.
  • And yet it moves! The media industry is more flexible than some people think - and success stories do exist.


  • Dirt in discourse: Advertising icon Sir John Hegarty settles scores with the advertising industry.
  • Cult cops from the Valais: A flying visit to the makers of "Tschugger", Sophie Toth and David Constantin.
  • Expanding instead of replacing: Is new technology making marketers obsolete - or their jobs easier?
  • That's what they're doing today: What new projects are the speakers from past DirectDays devoting themselves to?


  • Quite green: Design as a carrier of sustainability? Yes, it works. We show how.
  • Gifts for the environment: promotional products have to be "sustainable" - and manufacturers recognize this too.
  • Communicating sustainably: Publicis CEO Alexander Haldemann on the special responsibility of agencies.
  • A good feeling - bean by bean: Swiss chocolate SME Maestrani explains its new sustainability report.


  • Association contributions: News from the control centers of our partner organizations.


  • Meetingpoints
  • Imprint
Category: Single issues

CHF 14.50