m&k issue 8-9/2022

Receive the German-language trade magazine "m&k" in the anniversary issue 8-9/2022 as a PDF download with the following table of contents:

Marketing

  • Running into the storm: Star entrepreneur Carsten Maschmeyer on optimism in times of crisis.
  • There to stay?! Metaverse technology is becoming a boom business. What does it mean?
  • Movers and Shakers: these are the people in the marketing and communications industry to watch out for.

Communication

  • No bullshit: Matthew Bull has made Budweiser "cool" again: that's his recipe for success.
  • Time out to turn the pages: What makes the haptic quality of art and coffee-table books.
  • Value and perception: negotiation expert Wies Bratby coaches business women. A portrait.

Creativity

  • The Critic: When Jerry Saltz speaks, the art world listens: approaching a late-comer.
  • From the inside out: Publicis CEO Alexander Haldemann explains why change only works holistically.

Media

  • Passionately pragmatic: From Christiansborg to Silicon Valley: How Helle Thorning-Schmidt regulates Facebook.
  • One goes first, one follows: The media landscape is changing rapidly. Now advertising technology is following suit.
  • Media 2023: An outlook on media distribution trends.

Sustainability

  • Sustainable Luxury: Podcaster and consultant Tom Junkersdorf on premium brand trends.
  • The main thing is sustainable? How inflationary use is changing the nature of the concept of sustainability.

Friends

  • Association contributions: News from the control centers of our partner associations

Rubrics

  • Scene
  • meeting points
  • Imprint
Category: Single issues

CHF 14.50