m&k issue 8-9/2021

Marketing

• Not at any price, mega-curator Chris Dercon on creativity, exploitation, artist-brands.
• "Direct "impact, advertising letters guarantee top impact. What else works?
• The burden of things, Less possessions - more freedom? A trend researcher seeks answers.

Communication

• Organ and mystery, How we become the people we are through language.
• Four decades of research, The company LINK celebrates its birthday: a visit.
• "Make it personal!", This year's Digital Festival in Zurich is all about the interpersonal.

Creativity

• 40 Strong voice, gentle soul, Stefanie Heinzmann about her lyrics, inspiration and self-marketing.
• 46 In search, but where? Top advertisers reveal how they come up with new ideas.
• 52 "Column from Wenceslas" The tbwa creative asks: Does advertising need an image campaign?
• 54 Hop, Schwiiz! A plea for more international agency mandates in Switzerland.

Media

• 60 Without Fear or Favor ,"New York Times" strategist Rebecca Blumenstein on the iconic newspaper.
• 66 Generation Gaming, "Swiss Entertainment & Media Outlook":Key learnings from the PwC study.

Work&Life

• 72 Leadership has to be learned ... and that is why these Swiss institutions train leaders.

Friends

• 80 Association dues, News from the control centers of our partner associations.

Rubrics

• 35 "The Future Ambassador, Jörg Eugster takes a look at the year 2050.
• 45 "Crises make you creative", GDW Founder Tijen Onaran's monthly column.
• 92 Meeting Points
• 99 Sources of supply
• 100 Imprint