Receive the German-language trade magazine "m&k" in the m&K issue 8/2019 as a PDF download with the following table of contents:
MARKETING
INTERVIEW WITH MARC WALDER
The Ringier CEO talks about digitization and lifelong learning.
BUSINESS INNOVATION WEEK
In an interview, initiator Ewa Ming explains where her drive for innovation comes from.
TIME-OUT MARKETING
MK was allowed to visit Marco Rima at home.
Fresh back from a sabbatical in Australia, he tells us all about it.
DIGITAL
DATA-DRIVEN MARKETING
Data is piling up at many companies. But efficient use of it is still a problem.
SMART DATA
Many SMEs are hesitant in dealing with this topic. Why not be a little more courageous?
KI: FROM THE OPTIONAL TO THE COMPULSORY
Fear of contact with artificial intelligence is slowing down opportunities in the market.
COMMUNICATION
CREATIVE MARKET ANALYSIS
Market researchers have to come up with something to attract participants.
PRODUCT INFORMATION MANAGEMENT
With a PIM system, information of any kind can be made available in a targeted form at any time and in any place.
CROSS-MEDIA PUBLISHING
The COO of n c ag explains in an interview what is important.
MEDIA
RADIO IS ATTRACTIVE
MK asked marketers and the association's president what place the medium has in today's world.
FACHMEDIEN
The editor-in-chief of the successful Swiss parents' magazine "Fritz + Fränzi" explains in an interview what it takes to meet the high demands of the readership and what the core tasks are.
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
SWISS ADVERTISING CLIENT ASSOCIATION
SWISS FRANCHISE ASSOCIATION
HEADLINES
OPINION
MEETINGPOINTS
REFERENCE SOURCE INDEX
COLUMN
Gerold Brenner looks at marketing issues from a new angle.
