Receive the German-language trade journal "m&k" in the m&k issue 8/2018 as a PDF download with the following table of contents:
MARKETING
WHAT CAN BLOCKCHAIN DO?
Blockchain technology is still in its infancy. But that will change.
WHAT IS GOOD CRM?
MK asked the experts and the bottom line was that the focus is on the customer.
SUISSE EMEX LAUNCHES "FUTURIZE M
Embedded in Suisse Emex, the marketing congress "Futurize M" is about customer loyalty in the digital age
COMMUNICATION
CAMPAIGN OF THE YEAR: SEND A HUG
At the Promo Swiss Award, gold was awarded for the great idea of sending hugs.
SUSTAINABLE PROMOTIONAL PRODUCTS
When it comes to sending the right message to customers, idealistic aspects weigh just as heavily as haptics, function and design.
SYMA MOVES WITH THE TIMES
A visit to Syma teaches MK a lot about the future of life communication.
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
Andreas Balzs is the new president of Swiss Marketing.
SWISS ADVERTISING CHARTER
Worldwide initiative: Global Media Charter for the digital industry.
SWISS FRANCHISE ASSOCIATION
Competition for new partners for franchising is in flux.
CALLNET.CH
New president and a new board.
SWISS DIALOG MARKETING ASSOCIATION
Blockchain unchained: the revolution.
DIGITAL
GAMIFICATION
Let's face it, we all like to play games now and then. How marketers can take advantage of that.
COMPETITIVE VIDEO GAMING
Are e-sports and live streams the advertising vehicles of the future?
DIGITAL TRADE FAIR DMEXCO
MK presents the highlights of the trade fair. Swiss exhibitors will also be there again.
MEDIA
RADIO MOVES IN THE DIRECTION OF DAB+
Switzerland is switching over. DAB+ on and FM off. Opportunities for radio advertising?
SWISS RADIO DAY
On August 30, the Swiss radio scene will meet at the "Kaufleuten" in Zurich.
PROGRAMMATIC ADVERTISING
Individual radio advertising is on the rise, also for linear radio.
HEADLINES
Opinion
Meetingpoints
Source of supply index
Portrait
Katja Sigrist, marketing specialist with top marks.
