m&k Ausgabe 8/2017 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in m&k issue 8/2017 as a PDF download with the following table of contents:

MARKETING

TITLE STORY How Artificial Intelligence is Redefining Marketing The name, the confusion, and the marketing applications of AI. SWISS CUSTOMER CONGRESS Customer excellence in action: How customers become fans The Swiss CRM Forum becomes the Swiss Customer Congress with a co-organizer. ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Advertising Client Association Swiss Franchise Association

DIGITAL

E-COMMERCE The sword of Damocles hangs over e-commerce E-commerce players Digitec Galaxus and Siroop are joining forces to compete against foreign rivals. E-COMMERCE AWARD Galactic flights of fancy thanks to user content Digitec Galaxus AG took part for the first time and cleaned up. E-PAYMENT "Customers prefer to switch stores rather than payment methods" The payment method "purchase on account" is still the most popular and highest-turnover payment method E-COMMERCE Those who use real-time personalization can win sales The opportunities of real-time personalization.

COMMUNICATION

CORPORATE FASHION Employees as a company's business card Often, company employees can already be assigned to a certain company by their clothing. ADVERTISING ARTICLES When companies become Santa Clauses COMMUNICATION New Post Content marketing wants to be relevant ASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing Association Callnet.ch

MEDIA

RADIOWERING Why radio advertising doesn't have to be creative Why does radio work and why is radio advertising so uncreative? What makes radio advertising and how good radio spots are created. RANKING Tamedia and Goldbach score at the Media Award 2017 Providers, marketers, agencies and clients were evaluated for the 2017 Media Award. PRINTMEDIA Tagblatt Medien launches new free weekly newspaper "A" is the name of the new weekly newspaper with the widest reach in eastern Switzerland, which the "St. Galler Tagblatt " and its partner newspapers published on the market from August 17, 2017.

CAREER

LEADERSHIP "Without authenticity there is no good leadership" How we lead is how we work. Leadership is the most important success factor for any company. LEADERSHIP SYSTEMS Modern guidance systems Leading with goals and regular performance and potential analyses are important systems in the management culture.