Receive the German-language trade magazine "werbewoche" in m&k issue 8/2014 as a PDF download with the following table of contents:
MARKETING
COVERSTORY
Flower power for marketing Fleurop-Interflora's flower arrangements are also popular in the B2B segment. The florist has been proving successful for five years.
MARKETING FORUM
Competitive advantage thanks to diplomatic communication Dr. Gerlinde Manz-Christ is a communications expert. In this interview, she talks about the competitive edge.
B2B MARKETING
B2B brand management for a better profile on the global market
ASSOCIATION CONTRIBUTIONS
Swiss MarketingSwiss Franchise Association
COMMUNICATION
STATE OF THE ART
Lasting memory instead of hangover Drosselbart Promotionsartikel has developed a campaign for the nightclub Bolero
ADVERTISING ARTICLE
Creating customer loyalty with new advertising ideas
EDIBLE PROMOTIONAL ITEMS
Successfully advertise with products from Switzerland
ADVERTISING ARTICLES
It does not always have to be an agenda
ASSOCIATION CONTRIBUTIONS
Swiss advertisingSwiss Dialog Marketing Association
MEDIA
SOCIAL MEDIA
How news portals can benefit from social networks Facebook, Twitter and the like are also becoming increasingly important for news portals.
INTERVIEW
"The success of 20 Minutes and Le Matin is remarkable". Social media expert Christoph Hess in an interview about news portals and their social media presence.
RADIOS
Music, information, events, interactivity and voices What makes high-reach private radio stations successful, what do they have to offer, and what do listeners expect?
ASSOCIATION CONTRIBUTIONS
EDUCATION
FÜHRONG
Traditional leadership models have had their day Generation Y is changing the job market and demanding more. Leaders must now upgrade. Continuing education offers provide the appropriate tools.
INTERVIEW
Whole new challenges for managers Günter Bader, Head of the Institute for Management and Continuing Education at HTW Chur in an interview about good managers
CROSSMEDIA MANAGER
Skillfully linking media The increasing digitalization of society leads to more complex actions as far as information is concerned. The CAS CrossmediaManager tries to use the media channels efficiently.
DIGITAL
MOBILE MARKETING
How to surf along on the mobile wave Which campaigns are used to reach consumers?
APPS & CUSTOMER LOYALTY
What apps can really do Successful apps at a glance.
CROSSMEDIA
The six success factors in cross-media campaigns
