m&k Ausgabe 8/2009 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in m&k issue 8/2009 as a PDF download with the following table of contents:

MARKETING

SUISSE EMEX'09 Platform for marketing, communication, event and promotion TITLE STORY Marketing worlds of experience with passion and emotion SuisseEMEX'09 mobilizes the marketing world from August 25 to 27. Innovative and creative event technology is important here. EVENT TECHNOLOGY An increasingly important partner for trade fairs and events EMEX FORUM A highlight of the B2B trade fair: the EMEX FORUM ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing Swiss Franchise Association

ONLINE

SEARCH MACHINES Innovative market Search engines are increasingly developing into user-friendly navigation centers. Advertising is becoming more and more personalized. BUSINESS SEARCH Business search engines: Standing out in the Internet jungle REAL ESTATE PORTALS Move-in deadline approaching - apartment search on the Internet booming

COMMUNICATION

STATE OF THE ART Tobacco prevention campaign with controlled effect to success CUSTOMER GIFTS Ecology and quality shape the promotional gift business The promotional products business in Switzerland is characterized by a wide range of products and giveaways. AGENCY RATING ASSOCIATION CONTRIBUTIONS Promoswiss Swiss Direct Marketing Association Swiss advertising

MEDIA

INTERVIEW "Our investment in journalism is paying off". Marcel Kohler, Managing Director of 20 Minuten AG, on the development of the commuter newspaper, innovative forms of advertising and online expansion. FREE GAZETTE "The regional market is somewhat less volatile". RADIODAY Special-interest station with DAB+ now broadcast nationwide PLACAT STUDY Now media data for station billboard advertising ASSOCIATION CONTRIBUTION Swiss Association of Advertisers

EDUCATION

EMEX Good report for higher vocational education in Switzerland LEAD Boom for good managers When corporate results are weak, leadership is particularly in demand. Managers and supervisors must be able to motivate and handle delicate situations. Training institutes respond to the situation and offer specific courses. DIPLOME CELEBRATIONS 1st Swiss Marketing Award presented to marketing professionals 91 new communication planners EXAMINATIONS Fit for the exam? Here you can test it!