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m&k issue 7-8/2001

Receive the German-language trade magazine "werbewoche" in m&k issue 7-8/2001 as a PDF download with the following table of contents:

SURVEY

Success criteria from an expert's perspective ■ Sabine Flachsmann

CORPORATE COMMUNICATION

Worthwhile investment in image ■ Rony Hauser

CUSTOMER MAGAZINES

Potential not fully exploited ■ Werner Rüedi

PRODUCTION

Image versus implementation hardness - Hans Joachim Laue

PAPER

In harmony with the corporate culture - Sabine Flachsmann

PRESENTATION/DOCUMENTATION

An order that works better ■ Ruedi Ulmann

PAPER MANAGEMENT

The print shop without a paper warehouse!? ■ Marcel Bigler and René Rahm

NEWS

Category: Single issues

CHF 14.50

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