Receive the German-language trade magazine "werbewoche" in the m&k issue 7-8/1996 as a PDF download with the following table of contents:
[marketing]
MARKET RESEARCH
Instant market survey via telephone - Roger Meili
INNOVATIONS
Search fields in marketing - JaromirLöffler
OUTBLINK
Marketing in the 21st century ■ Prof. Dr. HansA. Wüthrkh
TRAINING
The bridge is built - RolfHomann
ENVIRONMENTAL MANAGEMENT
Marketing with eco figures ■ Martin Fuchs, Christoph Jacoby
[communication]
VIEWS
QA in continuing education ■ Wolfgang Reuter, Benedikt M. Eschle
ADVERTISING + PR
Advertising Switzerland international - Armin Lutz
RELATIONS PUBLIQUES
Indispensables dans les RP - Fäix Teuber
[Specials.]
ADVERTISING RADAR
Cracking the code to the customer ■ Ruedi Ulmann
ADVERTISER PROMOTION
How advertisers are wooed ■ Ruedi Ulmann
INDUSTRIAL ADVERTISING
Competently chaining events ■ Patrick Bernd Buchert
CINEMAKING
Cinema spots under test - Fredy Lötscher
