m&k issue 6-7/2023

Receive the German-language trade magazine "m&k" in issue 5/2023 as a PDF download with the following table of contents:


  • From person to person: Nobel Peace Prize winner Mohammed el-Baradei on change via humanity.
  • Turn of the Times: Ukraine War and New World Order: Prof. Alexander Stubb in conversation.
  • Suddenly everything is different: How is AI changing our (working) everyday life? Tobias Zehnder's theses.
  • In the service of charity: Charity campaigning can develop an enormous impact. What do you need to keep in mind?
  • "I want to go into space!": Astrophysicist Prof. Lavinia Heisenberg reaches for the stars for Switzerland.
  • The best of his guild: Geberit marketer Martin Baumüller secures the "CMO of the Year" award.


  • "We must not rest on our laurels": Jan-Hendrik Völker-Albert is Head of Brand at ZKB. Where is he steering the bank?
  • Transformation? We're used to it. Publicis CEO Dr. Alexander Haldemann on agencies in times of change.
  • From cola, potato chips and ketchup: On the trail of ingenious packaging - and the brand stories behind it.


  • "It's about asking questions": Cecilia Alemani is the most powerful woman in the global art business. A conversation.
  • The crux of morality: Do agencies do value-based advertising - or is it primarily the budget that counts in the end?


  • Colleague algorithm: AI tools have arrived in Swiss editorial offices. Are journalists happy about this?
  • Report from Butscha: Masha Froliak and Yousur Al-Hlou: A Plea for Forensic Journalism.

m&k go!

  • Marketplace: Mixed news from the MICE industry.
  • Party with purpose: Anniversaries are considered dusty and out of time. But that doesn't have to be the case.
  • Comeback or countdown? The MCH Group is down for the count - but wants to get back on its feet. Can it succeed?
  • Brands "on the road": Roadshows are becoming increasingly elaborate. Will they soon replace classic trade shows?


  • Our community reports. News from the control centers of the associations.


  • Scene/Imprint
  • Meetingpoints
Category: Single issues

CHF 14.50