m&k issue 6-7/2022

Marketing

• Wonder Woman: Apple, Uber, Netflix: Mega-CMO Bozoma Saint John under discussion.
• The magic of storytelling: Corporate content must tell good stories. How does that work?
• Breaking Bread: Fiona Brogle and Jan-Hendrik Völker-Albert at Lunch and Marketing Talk.
• Building block for effective marketing: Sponsorship is becoming increasingly important as a marketing tool: Here's the background.

Communication

• Perfect communication all around: Cross-media communication is a supreme discipline. What do you do to make it a success?
• Next Level Marketing: The portrait of a woman who brings light into the darkness.
• Design Your Life! What does the new digitality mean for customer journey and experience?
• The crucial question: Publicis Group CEO Alexander Haldemann on advertising and morals.

Creativity

• To the next generation! Experienced advertisers write a tribute to the next generation.
• Advertisers we were: After eighteen years in the agency business, ViznerBorel closes. An obituary.

Media

• Who keeps track? WEMF, Mediapulse, SPR+: The important players in Swiss media research.
• Commitment anxiety in the subscription business: Fewer and fewer people want to subscribe to media on a fixed basis. A search for the causes.
• On a par with Generation Z Does Coop land the desired "scoop" with its online magazine?

Sustainability

• "It's too late for a lot of things now": bestselling author and global citizen Parag Khanna on climate and migration.
• Environmental marketing à la ewz Solar campaign, sustainability communication: this is how environmental marketing works at ewz.
• Climate neutral without compromise: BB Trading produces climate-neutral advertising materials - and makes no compromises.
• The green coat: "Greenwashing" regularly causes shitstorms. Why do companies do this anyway?
• It all starts with packaging: This time, the Swiss Packaging Award was all about sustainability.

m&k go!

• Where to put all that energy? Expos and companies want to go live, but there is a lack of service providers.
• Bern: The new MICE metropolis: Popular with tourists, the federal city is now also set to become a business hub.
• Montreux Jazz Festival: Director Mathieu Jaton on the renaissance of live music.

Friends

• Association fees