m&K issue 6-7/2021

Marketing

• When brands die: Netflix megahit "Halston": A lesson in strategy.
• Direct marketing, reloaded People are sitting in their home offices - and the sales letter is experiencing a renaissance.
• The Firestarter Credit Suisse CMO Roman Reichelt on marketing and motivation.

Communication

• A man for all occasions "Bild" vice president, Schröder spokesman and crisis expert: Béla Anda exclusively.
• OoH: Everything but ordinary Posters, screens and advertising pillars? Out-of-home can also be more creative!
• Print lives A plea for haptics, durability and quality.

Digital

• How to continue without cookies? The end of third-party cookies and its consequences for marketing.

Media

• Time for optimism Rainer Esser runs "Die Zeit" - and focuses on diversification. A successful interview.

Friends

• Association fees The latest from the control centers of the associations.
• Swiss Marketing Deep insights into the work of the clubs.
• SM and the Circle Conference Interview on the partnership.
• SWA Marketing Technology in the fast lane.
• Swiss Distribution Back to the roots: the rental rack concept.
• SDV News from the SDV Award.

m&k go!

• Marketplace New and renovated on the MICE stage.
• More exclusive and smaller An interview on the future of live com.
• E-motorsport for all Christmas party at the racing stable? That's possible.

Rubrics

• Column: Show attitude
• Column: The year 2050
• Meetingpoint
• Sources of supply
• Imprint